©2026 - Lukas Kawakami
↖
Havaianas Candy Pop
about
credits
Tég - Creative Intelligence Bureau
Executive Direction:
Stephanie Bordignon Noelle
Creative Direction:
Guilherme Collado Garofalo
Design:
Laís Matias, Sariana Fernandez
Motion Design:
Lukas Kawakami
3D Design:
João Costa, Lukas Kawakami
Copywriting
Nathalia Levy
Project Management:
Chandra Drummond
Havaianas - Global Creative Studio
Global Brand & Comms Director:
Rafael Nadale Souza
Global Brand Manager
Julia Cecchini
Brand Relations Manager
Matheus Periañez
Art Director
Erick Correa
back
Presenting a new shape for it’s lineup, Havaianas brought maximalism to life through it’s iconic rice shape and comfort and lightness in each step.
Visuals created for the launch campaign for Candy Pop, mixing the rice shape and maximalism troughout the visuals in both of models highlighting the all new shape and a reinterpretation of the already established Havaianas rice pattern.
©2026 - Lukas Kawakami
↖
Havaianas Candy Pop
about
credits
Tég - Creative Intelligence Bureau
Executive Direction:
Stephanie Bordignon Noelle
Creative Direction:
Guilherme Collado Garofalo
Design:
Laís Matias, Sariana Fernandez
Motion Design:
Lukas Kawakami
3D Design:
João Costa, Lukas Kawakami
Copywriting
Nathalia Levy
Project Management:
Chandra Drummond
Havaianas - Global Creative Studio
Global Brand & Comms Director:
Rafael Nadale Souza
Global Brand Manager
Julia Cecchini
Brand Relations Manager
Matheus Periañez
Art Director
Erick Correa
back
Presenting a new shape for it’s lineup, Havaianas brought maximalism to life through it’s iconic rice shape and comfort and lightness in each step.
Visuals created for the launch campaign for Candy Pop, mixing the rice shape and maximalism troughout the visuals in both of models highlighting the all new shape and a reinterpretation of the already established Havaianas rice pattern.
↖
©2026 - Lukas Kawakami
Havaianas Candy Pop
about
credits
Tég - Creative Intelligence Bureau
Executive Direction:
Stephanie Bordignon Noelle
Creative Direction:
Guilherme Collado Garofalo
Design:
Laís Matias, Sariana Fernandez
Motion Design:
Lukas Kawakami
3D Design:
João Costa, Lukas Kawakami
Copywriting
Nathalia Levy
Project Management:
Chandra Drummond
Havaianas - Global Creative Studio
Global Brand & Comms Director:
Rafael Nadale Souza
Global Brand Manager
Julia Cecchini
Brand Relations Manager
Matheus Periañez
Art Director
Erick Correa
back
Presenting a new shape for it’s lineup, Havaianas brought maximalism to life through it’s iconic rice shape and comfort and lightness in each step.
Visuals created for the launch campaign for Candy Pop, mixing the rice shape and maximalism troughout the visuals in both of models highlighting the all new shape and a reinterpretation of the already established Havaianas rice pattern.
↖
©2026 - Lukas Kawakami
Havaianas Candy Pop
about
credits
Tég - Creative Intelligence Bureau
Executive Direction:
Stephanie Bordignon Noelle
Creative Direction:
Guilherme Collado Garofalo
Design:
Laís Matias, Sariana Fernandez
Motion Design:
Lukas Kawakami
3D Design:
João Costa, Lukas Kawakami
Copywriting
Nathalia Levy
Project Management:
Chandra Drummond
Havaianas - Global Creative Studio
Global Brand & Comms Director:
Rafael Nadale Souza
Global Brand Manager
Julia Cecchini
Brand Relations Manager
Matheus Periañez
Art Director
Erick Correa
back
Presenting a new shape for it’s lineup, Havaianas brought maximalism to life through it’s iconic rice shape and comfort and lightness in each step.
Visuals created for the launch campaign for Candy Pop, mixing the rice shape and maximalism troughout the visuals in both of models highlighting the all new shape and a reinterpretation of the already established Havaianas rice pattern.