Estabilished in 2014, Baw Clothing is a brazilian streetwear brand that became a social media phenomenon through the usage of influencers and a youth communication strategy, the brand is the third most popular streetwear brand in Brazil which proves it’s relevance in the brazilian market and also the remarkable status reaching third in the top of mind for a brand that is less than 10 years in the market and also fully e-commerce based.

“Truck” is a robust sneaker with several materials and a peculiar sole which resambles a topographic map. Launched in 2023, I was invited by Visor Exploration to model the shoe for the development of visuals for the launching campaign.